Recent Buyers
 University of Miami,  Forest City Owls,  Martinsville Mustangs,  Gastonia Grizzlies,  Idaho Steelheads,  University of Oregon,  Wilkes-Barre/Scranton Penguins,  Kingston Frontenacs,  Salem RedSox,  Portland Winter Hawks,  Elmira Jackals,  Arizona State University,  Philadelphia Soul,  Ball State University,  Playhouse Square,  Erie Seawolves,  Wellington Regional Stadium Trust,  Hillsboro Hops,  University of Arkansas,  Winnipeg Blue Bombers,  George Mason University,  Kane County Cougars,  Boston Red Sox,  Indy Fuel,  Milwaukee Wave,  Indiana Pacers,  Youngstown Phantoms,  Marquette University Athletics,  Prince George Cougars,  West Michigan Whitecaps,  University of Portland,  Atlanta Falcons/Legends,  South Carolina Stingrays,  Frisco Roughriders,  Univ. of Iowa Sports Mktg,  Bakersfield Condors,  Modesto Nuts,  University of Louisville,  Brevard County Manatees,  Central Hockey League,  Dayton Dragons,  Sioux City Musketeers,  Greenville Drive,  University of Rhode Island,  Detroit Pistons,  University of Alabama,  South Dakota State University,  Utah Grizzlies,  Everett/Lancaster/Lake County,  Mississippi Braves,  Fresno Grizzlies,  Madison Square Garden,  Furman University,  Tulsa Drillers,  Gwinnett Braves,  BC Lions,  Lincoln Stars,  Columbus Blue Jackets,  Spokane Indians,  Tampa Yankees,  Los Angeles Clippers,  Rome Braves,  Madison Mallards,  Stockton Thunder,  National Pro Grid League,  Wisconsin Timber Rattlers,  University of Cincinnati,  Omaha Lancers,  Reading Royals,  Phoenix Suns,  University of North Dakota,  Potomac Nationals,  Rancho Cucamonga Quakes,  Tri City Dust Devils,  American Hockey League,  Illinois State University,  Fargo Force, Charlotte Bobcats,  Reno Aces,  Ontario Hockey League,  Muskegon Lumberjacks,  Wheeling Nailers,  Charlotte Checkers,

How to surprise yourself

One general manager told us: "I was a cynic about ticket sales, but I was also getting desperate.  I tried some things from The Ultimate Toolkit.  Surprise, surprise.  They worked."   


When you read the recent terrific successes below, you might think that couldn't happen to your team. 

But, those teams were like your team just awhile ago. They didn't have big staffs.  Nor did they have big budgets.  They just started to do things a bit differently.  It started when they purchased The Ultimate Toolkit and applied some of its principles.

So, if you purchased The Ultimate Toolkit today which part would you use right away?

  • Selling more season tickets to corporations?
  • Selling a lot more groups?
  • Selling more single game tickets?
  • How to use student interns to quickly boost ticket sales?
  • All of the above?

Not only would you get answers to those questions, you would get tutorials, videos and PowerPoint slides fully fleshing out how to change a current problem into a strength. 

Explore this website to see which part of The Ultimate Toolkit would help you the quickest and the most or call Steve DeLay at (702) 493-2661 and talk tickets.

Below are some recent updates from teams using The Ultimate Toolkit:


Major League Teams


Indiana Pacers:  Have done more than $3,000,000 in new business using The Ultimate Toolkit

Barry Gibson, VP Ticket Sales

Charlotte Hornets:  Have 500% increase in appointments and sales to corporations using The Ultimate Toolkit.

Mark Jackson, Senior Director of Ticket Sales

Miami Dolphins: Our Inside Sales Team is $400k above our goal and we'll sell over 130,000 group tickets.  The Toolkit has helped me coach, teach and train our group sales team.  So far we have promoted 15 of our Inside Sales Class to positions with the Dolphins!  That's a big win for me and for the team. 

Mike Calvey, Manager, Membership Development


Boston Red Sox: "We are crushing it in sales using The Ultimate Toolkit." 

David Baggs, Manager Red Sox Sales Academy

Los Angeles Clippers:  "It's a no brainer on how The Ultimate Toolkit helps us." 

Carl Lahr, Senior VP of Sales & Marketing

Minor League Teams 


Salem RedSox:  (3-30-2015)

1)  YTD overall ticket revenue up 86%, 2) YTD group sales revenue vs 2014 up 226%, 3) FSE's up 80% over 2014 with 18 days before Opening Day.  Expects to be up 100% by first pitch.

Ryan Shelton, GM

Wilkes-Barre Scranton Penguins: Up 30% in new FSE's over last season.

Jon Stephenson, VP of Ticket Sales 


Both the Bakersfield Condors and Utah Grizzlies:  Up 20% over last year in FSE's.

Ryan Crelin, ECHL League Office

 Wheeling Nailers: Have exceeded all of last year's ticket sales before this season even started.

Craig Bommer, VP of Business


Prince George Cougars: More than doubled ticket sales for the first  three games.

Andy Beesley, VP of Business

Kingston Frontenacs: Miniplan sales are up 122% and group sales are up 40% over last year.  Record attendance for opening night.

Jared Ginsberg, Director of Business Development

Update from Jared on 1-22-15:

Just wanted to send you a quick update...  We have sold out our first regular season game in team history. 

We did over 2,000 group tickets to the game, had to allocate ticket maximums to some groups, and had 12 groups that were on a waiting list, and have moved them to other games.

It feels good to see standing room tickets on StubHub for $40/ea!





University of Miami: Have set a record for season tickets and package sales.  Expecting  two sellouts for first time in program history.

Andrew Goodrich, Associate AD, Marketing and Ticket Sales (now at U of South Florida) 

Ball State University:  Increased renewals by 20%.  The Ultimate Toolkit served as a Masters course in ticket sales strategy.

Brian Hardin, Deputy AD

George Mason University: "We're already up 47% over last year
in Miniplan sales and could more than double our ticket package sales by the time we're done.  We're hoping for 2-3 sellouts after
not having any last year.”

Andy Ruge, Associate AD 

Illinois State University: Expecting  a record year in ticket revenue.

Sean Johnson, Director of Annual Giving


  This is like the Swiss Army Knife for ticket sales except it has more tools.


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