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By Jon Spoelstra

Co-Author The Ultimate Toolkit


You’re reading this for one reason.

That one reason has to be that you’d like to improve your team’s ticket sales.  In fact, you probably want to increase your ticket sales in staggering amounts.  Well, this is the place.

The Ultimate Toolkit  took a lifetime for me to create.  It is overflowing with ideas and techniques that I have proved successful time-after-time with different teams in different leagues.  


You don't have to blow up what you're doing now.  You might want to tweak a few things and add a few things.  While we provide options for you, you choose which ideas that you’d like to add to your program. You'll be amazed at what a few tweaks and a few additions (and a couple of subtractions) can do to generate much bigger ticket sales.

There are five parts to The Ultimate Toolkit.  Each part is featured on the navigational panel on the left.  In short form, here’s what inside The Ultimate Toolkit:

Part 1:  Strategy & Tactics. To increase your ticket sales by staggering amounts, you most likely will have to tweak your ticket marketing philosophy.  This is the part where you get proven-in-the-market ideas to base that tweaking on.  

Part 2:  Selling Tix to Corporations.   I know of many teams that really don't know how to call on corporations.  Or they just telemarket them and get lousy results. The Ultimate Toolkit gives you easy step-by-step know-how on make corporations an important segment of your season ticket sales.  

Part 3:  Selling Tickets to Groups.  Many teams leave a ton of group sales on the table.  This could be because the Group Sales Manager is often too inexperienced or the team simply doesn’t even bother with group sales until a week or two before the season starts.  The part of The Ultimate Toolkit is the perfect partner for a group sales manager.  By adopting some of The Ultimate Toolkit techniques, it's not unusual for teams to double their group ticket revenue in one season.

Part 4: Selling to Individual Fans.  The mandate for team telemarketers is to dial-dial-dial.  We, too, believe in that, but we believe dial with substance.  So, Part 4 puts your selling to individual fans on steroids.

Part 5a & b: Private Content pages.   There are 76 items in the Private Content pages that you can download.  These items range from Renewal letters to sales letters to Boot Camp downloads to successful ticket ads to sales report forms to videos.  You’re allowed to incorporate any of this stuff into what you do.   

Steve DeLay is my co-author for all this stuff.  Between Steve and I, we’ve been part of more than 2,500 sellouts.  We’ve sold tickets for teams in the NBA, NHL, Major League Baseball and Minor League Baseball and consulted for plenty of other teams. 

 We’ve put 50+ combined years of experience selling tickets into a comprehensive How To for ticket sales called The Ultimate Toolkit.    

 The cost for The Ultimate Toolkit is $3750. 

You might question the expense of The Ultimate Toolkit. The better question would be: Does it work?  Heck, one new idea that leads to one new season ticket buyer makes it work, but we’re looking at increasing your ticket sales by staggering amounts.  When you achieve that, then The Ultimate Toolkit is the best purchase you’ve ever made. 

Applying the techniques and ideas in The Ultimate Toolkit is relatively easy to do. You begin, of course, by ordering The Ultimate Toolkit today.  

Order The Ultimate Toolkit today.


This is like the Swiss Army Knife for ticket sales except it has more tools.

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