Hold your own Ticket Sales Boot Camp
You can do this year after year
When I was with Mandalay Baseball Properties we would have a 5-day Ticket Sales Boot Camp for all of our teams. This meant that we would be training and re-training 40-50 ticket sales people every year.
If you wanted to do a similar boot camp with far fewer salespeople, I think you could do a 2 ½ day sales training seminar. Your salespeople--rookies and veterans--would learn the tools and skills necessary to be a spectacular ticket sales person.
Your salespeople will learn the two most important things in making a sale:
1. How to get an appointment with any CEO. This skill is crucial to successfully selling tickets to corporations. Using our materials, you can teach your salespeople how to get a face-to-face appointment including what to say to get their attention, how to handle objections and how to lock down the meeting.
2. How to make the sales presentation. Once your salesperson gets the appointment, they'll need to know how to make a presentation to a CEO. Again, using our proven materials, you can your salespeople the step-by-step including handling objections and closing the sale.
A 2 ½ day boot camp should use full days. Your salespeople would be in class for 20 hours over 2 ½ days learning, studying, role-playing, videotaping and reviewing.
Class may end at 5pm both days but you should expect your salespeople to study in the evening. Yep, you’ll want your salespeople to practice and yep, there are tests. You want people who have a burning desire to truly learn this material.
Here are the training materials necessary to fully train your sales staff
1. Ticket Sales Manager’s Bible. This book was written specifically for you, the Ticket Sales Manager. As Ticket Sales Manager, you have two key roles in increasing sales to corporations: 1) Recruit the salespeople that can achieve success and 2) Train them. Our training covers exactly how to make appointments and sell to corporations.. You'll love that you'll have everything you need to succeed.
2. Boot Camp Manual for your Ticket Sales Manager. We’re huge believers in serious and continuing training of your ticket sales people. This isn’t just altruistic. A better trained sales staff produces bigger results earlier. Part of the training we recommend is a Ticket Sales Boot Camp. This intimidates some managers. It shouldn’t. Our workbook gives you step-by-step guidelines to running a highly effective Boot Camp. Additionally, this workbook gives step-by-step instructions on continuing training of your ticket sales staff. There are more tools that you can download from our private website:
WHAT IS THE ULTIMATE TOOLKIT?
If you’re not familiar with The Ultimate Toolkit, take a look around this website and click on the various links. You'll see that we're serious about tickets as well as the teams that use The Ultimate Toolkit. Pay special attention to the ‘Success’ tab on the left hand-side. On that page, you’ll see some of the tremendous successes teams are having with The Ultimate Toolkit.
WHO ARE THESE GUYS?
Just click on Who are these guys? on the left side of this page to learn more about Steve and Jon and their background selling tickets.