Coronavirus Won't Kill Your Team's Ticket Sales. But You Might.

05 Aug 2020 6:43 AM | Steve DeLay (Administrator)

If you do the same old, same old and expect it to work, you’re going to struggle

It’s going to be different going forward.  At least for the next year or two.

I’m talking about how you sell tickets.

Seems like a pretty easy statement to make right?  You’re right.

But, are you prepared to sell your team’s tickets in the most cost-effective way?

My team, the Macon Bacon are one of just a handful of teams playing this summer in front of fans.

Over the last two months, I’ve written repeatedly on some of our challenges in selling tickets.  The difficulty in selling group tickets when groups aren’t meeting.  Businesses aren’t entertaining clients and prospects so we’ve had to work extra hard to get our business ticket holders to use their seats.  Casual “something to do on a Friday night” single game buyer fans have been scared in to thinking any gathering with more than 10 people is a death trap.

 Sound terrible?  It’s not all doom and gloom.

Joe Fan is coming to games.  Families are coming to games.  We’ve matched our 5 and 10 game plan sales from a year ago, even though we had a 2 ½ month pause to our selling efforts – right smack dab in the middle of our prime sales and marketing time.  Our email marketing and digital advertising continues to generate an ROI of $12:1, meaning for every dollar we spent, we got $12 back in ticket sales.

That’s why we are announcing today a new tool to help you sell tickets to the people most likely to buy them.


We’ve taken everything we’ve learned in the last four years of about digital ticket marketing and poured it in to an online class to help you succeed in this ‘new normal’ environment of selling tickets.  You can see all the details at

There are two key parts to this program:

  • How to grow your social and digital footprint to attract fans who will buy tickets
  • How to market to those fans using Facebook advertising to sell ticket packages and single game tickets.

Coming soon as a value-added bonus will also be our Inside Sales on-line training program to help your sales staff and interns convert your marketing efforts in to sales.

This class will teach your Marketing Director how to cost effectively get ticket packages and single game tickets sold to Joe Fan, the group of people who are anxiously awaiting the chance to go to your games.

It is the most cost-effective way to sell tickets in this environment.  Forget about large mass media budgets like you used to do.  We’ve never spent more than $10,000 total in a year in advertising for the Macon Bacon and have regularly sold more than 1,500 ticket packages.

To learn more, take a look at

or give me a call at 702-493-2661 or send me an email at

As always, we’re here to help you succeed now and in the future.

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