Recent Buyers
 Johnson & Wales University,  University of Miami,  Forest City Owls,  Texas A&M University,  Martinsville Mustangs,  Regina Pats,  Gastonia Grizzlies,  Idaho Steelheads,  University of Oregon,  Wilkes-Barre/Scranton Penguins,  Kingston Frontenacs,  Victoria Royals,  Salem RedSox,  Portland Winter Hawks,  Elmira Jackals,  Arizona State University,  Philadelphia Soul,  Moose Jaw Warriors,  San Diego State University,  Ball State University,  Playhouse Square,  Erie Seawolves,  Wellington Regional Stadium Trust,  Prince Albert Raiders,  Hillsboro Hops,  University of Arkansas,  Winnipeg Blue Bombers,  George Mason University,  Kane County Cougars,  Saskatoon Blades,  Boston Red Sox,  Indy Fuel,  Milwaukee Wave,  Chicago Wolves,  Indiana Pacers,  Portland State University,  Youngstown Phantoms,  Durham Bulls,  Marquette University Athletics,  Prince George Cougars,  West Michigan Whitecaps,  University of Portland,  Atlanta Falcons/Legends,  South Carolina Stingrays,  Hamilton Tiger-Cats,  Frisco Roughriders,  Univ. of Iowa Sports Mktg,  Bakersfield Condors,  Modesto Nuts,  University of Louisville,  Brevard County Manatees,  York College,  Dayton Dragons,  Sioux City Musketeers,  Greenville Drive,  University of Rhode Island,  North Dakota State,  Detroit Pistons,  University of Alabama,  South Dakota State University,  Stetson University,  Utah Grizzlies,  Everett/Lancaster/Lake County,  Mississippi Braves,  Fresno Grizzlies,  Cincinnati Cyclones,  Spokane Chiefs,  Madison Square Garden,  Furman University,  Tulsa Drillers,  Gwinnett Braves,  Wake Forest University,  BC Lions,  Lincoln Stars,  Columbus Blue Jackets,  Edmonton Oil Kings,  Spokane Indians,  Tampa Yankees,  University of Saskatchewan,  Los Angeles Clippers,  Rome Braves,  Madison Mallards,  Stockton Heat,  Everett Silvertips,  National Pro Grid League,  Wisconsin Timber Rattlers,  University of Cincinnati,  Omaha Lancers,  Seattle Thunderbirds,  Reading Royals,  Phoenix Suns,  University of North Dakota,  Potomac Nationals,  Rancho Cucamonga Quakes,  Tri City Dust Devils,  Breckenridge Bucks,  American Hockey League,  Iowa Wild,  Illinois State University,  Fargo Force,  Charlotte Hornets,  Reno Aces,  Harrisburg Senators,  Ontario Hockey League,  Muskegon Lumberjacks,  Wheeling Nailers,  Charlotte Checkers,  Philadelphia Flyers,





Brent Stehlik, Executive Vice President, Chief Revenue Officer, Cleveland Browns


"I was fortunate to have first-hand experience with the materials included in The Ultimate Toolkit during my four years in Frisco, TX,  Those experiences and strategies I learned have helped produce impact results at each step of my career. Elements like building a superstar sales staff with the right structure and several of the renewal strategies have been paramount in helping me rebuild the ticket sales departments of multiple MLB and NFL teams.


“Even simple components like how to plan and present new ideas to get approval from ownership were helpful in building teams that dramatically increased revenues."


Michael Drake, Vice President, New Stadium Sales & Service for

Atlanta Falcons, Vice President, Legends Global Sales

“The material in The Ultimate Toolkit is critical to ticket sales success for teams, not to mention the numerous applications it has in everyday business scenarios. I used the tools for getting appointments with CEO’s on the Cowboys and 49ers stadium project, and generated over $650,000,000 (combined) worth of suites and club seat sales. 


"Aside from the sales techniques the The Ultimate Toolkit management material shares extremely valuable insight for efficient career growth within the sports business. Rest-assured we continuously teach many of the same techniques found in The Ultimate Toolkit to our upcoming sales staff on the Falcons new stadium project.  The teaching tools contained in The Ultimate Toolkit are the best in the industry, without question.”


Barry Gibson, Vice President of Ticket Sales Development,

Indiana Pacers

“During the past couple of years, we’ve tremendous success using several strategies from The Ultimate Toolkit at the Pacers.  What helped us the most is 1) Full Menu Marketing, and Hiring, and 2) Training and Managing an outside sales staff to call on corporations.  This has helped us immensely in driving new business. We utilized much of the Group Strategy is The Ultimate Toolkit and our group sales are up by more than 30% over last season.  I highly recommend anyone who needs help selling tickets to purchase and follow the tools in The Ultimate Toolkit.”


Jon Stephenson, VP of Ticket Sales, Wilkes-Barre/Scranton Penguins

“We’ve used some of the fundamentals of The Ultimate Toolkit for the last few years and have seen our sellouts go from 1 to 8.   We’ve seen a significant increase in our group sales revenue just from using these simple techniques.  We’ve purchased The Ultimate Toolkit because we think it will be a tremendous tool not only for strategy and tactics but also for training and management.  We expect to see even bigger growth in sellouts and our sales staff over the next few years.”


UPDATED 2-15-14: "One of our new salesperson sold 2 of his first five appointments including a guy who said, “I was all prepared to tell you no that I didn’t want your tickets until you showed me how I could use them.  I like this.  I’m in.”



C. Ryan Shelton, General Manager, 

Salem Red Sox 

"I just want to let you know that the Tool Kit arrived this morning. I feel like I’m seeing behind the curtain for the first time. This is really exciting. 


UPDATE 3-14-14:  "I thought you might like to hear an update from Salem. Things are going well right now. We are implementing as much of the Toolkit as we can in this first year. However, while it was not possible to do everything just getting this in January, we are staging all decisions toward full implementation for 2015.


"You had asked for me to let you know the first idea we put in place from the books. The first thing we activated from the book was not a program or initiative, it was a philosophy. We have, with a regimented, disciplined focus viewed every decision we make through the lens of the question, “Will this help us sell out more games this year than last year?” Dedication to seeking the answer to that question has made many tough decisions easier."




William Harper, Director of Sales at

Universityof Oregon

"After receiving our Toolkit less than a week ago, I have already identified new strategies in how we build our ticket packages and how we sell our big games. The Ultimate Toolkit is worth the investment for any athletic department in the country."









“The calls in the morning work! 9 Meetings booked in just two days this week!”

Trafton Eutsler, Dayton Dragons after attending team’s Boot Camp


“Showed how to counter difficult objections such as “It’s too far” or “We don’t like hockey.  Also, in getting the appointment showed us how to counter the objection, just send me an e-mail.”

Ethan Tracy, Wilkes-Barry/Scranton Penguins

after attending team’s Boot Camp

“I definitely feel more confident making calls and feel more prepared to discuss the information.”

Dave Eisenberger, Wilkes-Barry/Scranton Penguins

after attending team’s Boot Camp

“The main thing that I took away was to create a conversation with the prospect and not be so sales pitchy.  I thought it was a great training course.”

Andrew Augustine, Wilkes-Barry/Scranton Penguins

after attending team’s Boot Camp

“An ancillary benefit that I didn’t anticipate is that last week’s Boot Camp seemed to bring our guys closer together. Since many of them are new, last week became not just a training exercise for ticket sales, but a team-building exercise.”

Mike Vujea, Director of Group Sales, Dayton Dragons

after leading Group Sales Boot Camp



“We are 40% higher in new business than we were for all of last year and we still have three months before the season starts.”  John Adams , Chief Operating Officer, Philadelphia Soul


“We just did the group sales training last week and we’re already seeing an impact on group renewals.  We received ten deposits last week alone, well ahead of where we were last year at this time.”  Kyle Smith , Brevard County Manatees General Manager


“We’re up 40% over last year.  The training was the best I’ve ever seen and easy to teach and implement.”  K.L. Wombacher, GM, Hillsboro Hops





"The toolkit is helping organize my thoughts and training methods with our Inside Sales crew already! I haven’t scratched the surface of the ideas it has helped generate for me. Thanks for organizing it all into an easy to read format!"  Mike Calvey, Manager, Membership Development, Miami Dolphins




"The first thing we activated from the Toolkit was not a program or initiative, it was a philosophy. We have, with a regimented, disciplined focus viewed every decision we make through the lens of the question, “Will this help us sell out more games this year than last year?” Ryan Shelton, GM, Salem Red Sox





"We are not even through the first chapter of your toolkit and you have already blown our minds. It's all about the sellout!"  Andrew Goodrich, Associate Athletic Director,

Miami Hurricanes


“I’ve only gone through the first two books and it’s already paying off for us.  It’s been a huge help.”  Brian Hardin, Deputy Athletic Director, Ball State University.











This is like the Swiss Army Knife for ticket sales except it has more tools.

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